Citroën’s second largest international region after China, Latin America represents a major challenge in the Brand’s offensive outside Europe. After having recorded growth of 14% there in 2017, Citroën is accelerating by unveiling the first images of the new C4 Cactus SUV, developed locally and produced at Porto Real in Brazil. In line with the Group’s Core Model Strategy, this SUV adaptation of the New C4 Cactus hatchback, on sale in Europe since March, is suited to the needs and the range of this region of the world. On sale from the 2nd half of the year, new C4 Cactus SUV broadens the Brand’s local product offering in the C segment, alongside the recently updated C4 Lounge hatchback.
With almost 69,000 sales and growth of 14% in 2017, Latin America is the 2nd largest international region* for Citroën after China. This region alone represents 1 out of every 4 sales for the Brand outside Europe. Indeed, Latin America represents a key challenge in Citroën’s international dynamic.
After the launch, in the 2nd half of 2017, of the assembly of the New Citroën Jumpy (LCV) in Uruguay, on sale in Argentina and in Brazil since last autumn, the Brand has continued its offensive in the 1st quarter of 2018 with almost 16,000 sales and growth of 12%. And Citroën intends to further develop its commercial dynamic in Latin America by unveiling today, in Brazil, its new C4 Cactus SUV. This is a brand new model for this market, produced locally at Porto Real (Brazil), which the Brand will launch from the 2nd half of the year.
In line with the Group’s Core Model Strategy, this new model is an adaptation of the New C4 Cactus hatchback (on sale in Europe since March) which in this case adopts specific SUV attributes, like the redesigned bumper and the roof bars. Developed locally in order to better meet the needs of the South American customer base, this New C4 Cactus SUV will be mainly sold in the major markets of the region, like Brazil and Argentina, but also in Uruguay, Paraguay and Colombia. It thereby reinforces Citroën’s range alongside the new C4 Lounge, a modernised three-box in the C segment, which is currently being launched in the region.
Capitalising on the iconic design of C4 Cactus, this new product offering ties in perfectly with Citroën’s new stylistic codes and is being billed locally as the ‘Hype Tech SUV’, or in other words: a resolutely modern, unique and technological SUV, standing out from the competition by its comfort on board, backed by real powers of attraction for the South American customer base.